What book should you write? If you have multiple ideas but don’t know which one to choose, this guide will help you pick the best non-fiction book topic. By following these 7 powerful steps, you’ll align your book with your expertise, serve your audience, and set yourself up for success.
🎥 Watch our expert interview with Alexa Bigwarfe for valuable book writing tips, then read this guide to take action on your book idea!
Table of Contents
Step 1: What Book Should You Write? Start With Your Goals
Before you start writing, ask yourself: What book should I write that best supports my goals? The right book should fit into your business, help your readers, and position you as an expert.
📘 Alexa Bigwarfe, founder of the Women in Publishing Summit, recommends choosing a book topic based on your existing content and frequently asked questions.
✅ What do people ask you about the most?
✅ What blog posts, podcasts, or webinars have you already created?
✅ How can this book grow your brand or business?
Step 2: Define Your Book’s Purpose
When deciding what book you should write, make sure it has a clear purpose. Will it:
📌 Teach a skill or concept?
📌 Establish you as an authority?
📌 Lead readers into your coaching, courses, or business?
Many entrepreneurs use books as lead magnets to attract their ideal clients. Alexa shared an example of an author who wrote a book to pre-qualify students for her online course.
🔗 Download: The 7 Steps to Write and Publish Your Book
Step 3: Organize Your Content Before Writing
You may already have a lot of content that can be repurposed into your book! Instead of starting from scratch, look at what you already have.
📌 Review blog posts, emails, and podcast transcripts.
📌 Gather your notes from coaching sessions or social media posts.
📌 Identify common themes your audience engages with the most.
If you’re still unsure what book should you write, look at your most popular content and turn that into your book!
Step 4: Understand the Book Publishing Process
Before writing, you should understand the book publishing process and your publishing options:
📖 Self-Publishing: Full control but requires upfront investment.
📖 Hybrid Publishing: A mix of self and traditional publishing services.
📖 Traditional Publishing: Competitive but offers wide distribution.
At Book Launchers, we specialize in non-fiction self-publishing and provide hands-on support through every stage—writing, editing, design, and book marketing.
If you’re wondering what book should you write based on your publishing goals, consider how different publishing paths will affect your book’s success.
Step 5: Build Your Author Platform
Your author platform will help you sell more books and establish credibility. If you don’t have an audience yet, start building one now!
Ways to Build Your Author Platform:
📌 Grow your email list.
📌 Engage on social media.
📌 Get featured on podcasts and blogs.
📌 Network with industry professionals.
📚 “A strong author platform will help ensure your book reaches the right readers,” says Alexa.
By the time you publish, your platform will help promote your book and answer the question, “what book should you write” to best serve your audience.
Step 6: Market Your Book for Maximum Impact
Even the best book won’t sell itself! Marketing should start before your book is published.
✔️ Build anticipation with a pre-launch campaign.
✔️ Optimize your Amazon categories and keywords.
✔️ Get featured on industry blogs and podcasts.
At Book Launchers, we offer full book marketing services to ensure your book reaches its ideal readers. Whether it’s Amazon optimization, media outreach, or speaking opportunities, we help authors turn their books into powerful business tools.
Your marketing approach should also be factored in when deciding what book should you write—some topics are easier to market than others!
Step 7: Work with Book Launchers for Self-Publishing Success
At Book Launchers, we believe every non-fiction author deserves a professional, high-quality book that supports their brand and business.
Why Work with Book Launchers?
✔ Full-service non-fiction publishing – We handle everything from writing coaching to book production.
✔ Marketing & sales support – We don’t just publish your book; we help you sell more copies.
✔ Amazon & retail optimization – Get your book ranked and noticed.
✔ No royalties taken – You keep 100% of your earnings.
If you want expert guidance on writing, publishing, and marketing your book, book a free consult with our team today.
📅 Get started here: Book a Call with Book Launchers
Final Thoughts: What Book Should You Write?
The best book topic is one that:
✔ Aligns with your expertise
✔ Has an engaged audience
✔ Supports your long-term goals
By following these 7 steps, you can confidently decide what book should you write and turn your ideas into a successful non-fiction book.
Your Next Steps:
✅ Download: The 7 Steps to Write and Publish Your Book
✅ Watch: Our expert interview with Alexa Bigwarfe.
✅ Get Publishing Help: Book a Call with Book Launchers
