Table of Contents:Why Your Book Description Matters More Than You ThinkYour Book Description Has One Job: Sell the BookThe Checklist: What Every Great Book Description Must DoDigital vs Print Book Descriptions (Yes, You Need Two)Keywords Matter (Especially If You’re...
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Local TV & Radio Outreach for Authors: How to Get Booked and Turn Media Interviews Into Momentum
Why Local TV & Radio Matter for AuthorsWhat Makes Authors a Great Fit for Local MediaWhy Most Authors Don’t Get BookedHow Local TV & Radio Outreach Actually WorksWhat Makes a Strong Local Media PitchWhat to Expect Once You’re BookedHow to Make the Most of a...
Understanding How Amazon Book Rank and Sales Work: A Complete Guide for Authors
Amazon Sales Rank: What It Is and How It WorksThe Amazon Bestsellers List and Sales MomentumThe Hidden “Popularity List” and Recommendation Engine10 Ways to Improve Your Amazon Book Rank and SalesFinal Takeaways: Succeeding With Amazon Book Rank and SalesHelpful...
The Truth About Self-Publishing Exposed
How a $6,000 "Self-Publishing Package" Turned Into an Expensive Lesson Last week, I got a call from someone I'd spoken with back in 2023. They were excited to chat about our self-publishing services again, but there was a catch - they'd already hired a hybrid...
How to Self-Publish a Book: The Complete Guide to Legal Basics, Formatting, Editing, and Building Your Author Brand
Editor’s Note (Updated for 2026):This guide was originally published in 2024 and has been updated to reflect current self-publishing platforms, marketing strategies, and industry best practices for 2026. Self-Publishing Basics and Common QuestionsWhat’s the truth...
Book Award Contests are (Mostly) Scams
I'm Julie Broad, award-winning author and founder of Book Launchers, a fabulous company that will help you write, publish, and sell a non-fiction book to boost your business or grow your brand. Sounds cool to say you're an award-winning author, doesn't it? That's why...
Self-Publishing is Now Mainstream
People still thinking self-publishing has a stigma don't know about all the money being made by the authors. The latest Author Earnings report is out, at long last, and the result was interesting. If you don't know of this list, it is the most comprehensive and...
Are Print Books Dead?
"I won't do print books. Everyone's just buying the e-book versions anyway, right?" I was chatting with a potential author client. He was trying to save money on book publishing. Unaware that there are little cost savings, he figured it was cheaper to only do an...








