Got questions about self-publishing or marketing your non-fiction book? We’ve got answers – in detail!
Before I Touch Ads: The Conversion CheckHow I Structure Campaigns (My Baseline Setup)How to Tell What’s Broken (Using Your Data)Common Amazon Ads Mistakes to AvoidTools & Learning Resources (Worth Knowing About)Final Thoughts: Amazon Ads Are Simple… But Not “Set...
Why Local TV & Radio Matter for AuthorsWhat Makes Authors a Great Fit for Local MediaWhy Most Authors Don’t Get BookedHow Local TV & Radio Outreach Actually WorksWhat Makes a Strong Local Media PitchWhat to Expect Once You’re BookedHow to Make the Most of a...
If you’re a nonfiction author, there’s a moment you’ve probably imagined more than once: Walking into a bookstore or library…And seeing your book sitting on the shelf. Not just on Amazon.Not just on your website.But in a real, physical place where readers browse,...
How many times have you heard the words “lead magnet” or “reader magnet” tossed around… but no one ever clearly explains what it actually is, how to create one, or why it matters? If you’re building any kind of platform — as an author, coach, consultant, speaker, or...
People still thinking self-publishing has a stigma don't know about all the money being made by the authors. The latest Author Earnings report is out, at long last, and the result was interesting. If you don't know of this list, it is the most comprehensive and...
"This might sound like I'm critical of avid book readers ... and I'm not. But, those people will read almost anything. The trick is getting it in front of them." I was chatting with a PR pro. She's behind some pretty incredible success stories including a New York...
When I went to publish my first book, I never asked myself the question of print vs digital. I knew that I wanted my book to be published in a physical form. Without holding my book in my hands, signing copies, and seeing it on book shelves, I would never feel like an...
