When you’re ready to publish your non-fiction book, the team you choose can either launch your success—or become a frustrating, expensive mistake. That’s why it’s crucial to know which self-publishing companies to avoid before signing any contracts.
Whether you’re publishing to grow your business, secure speaking opportunities, or build your personal brand, asking the right questions will help you avoid common pitfalls—and protect your book, your rights, and your budget.
Watch the video to hear real-world stories of authors who made smart decisions (and those who didn’t)—then read on for a detailed guide to help you publish with confidence.
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Why It’s So Important to Choose the Right Self-Publishing Partner
Self-publishing a book isn’t just a creative investment—it’s a business decision. You’re investing your time, your message, and often thousands of dollars into the process.
With so many options available, it’s essential to learn how to find a publisher that aligns with your goals and values—and how to spot the self-publishing companies to avoid.
This guide breaks down five key questions to ask before hiring a publishing service so you can move forward with clarity and confidence.
1. What Are Your Publishing Goals?
Before you choose a publishing path, define your goals. Are you writing this book to:
- Generate leads for your business?
- Book more speaking engagements?
- Establish credibility in your industry?
Your purpose should determine who you work with. Some self-publishing companies to avoid will take a one-size-fits-all approach that doesn’t support your unique goals—or worse, trap your book in a system that doesn’t serve you.
At Book Launchers, we specialize in helping non-fiction authors publish books with long-term impact, tailored strategy, and professional execution. Others may prefer DIY platforms like Reedsy or Dabble if they want full control and a lower-cost approach.
2. What Level of Service Do You Actually Need?
Let’s face it: everyone wants their book to be done fast, affordably, and with top-tier quality—but in publishing, you typically can’t have all three.
Ask yourself:
- Do I want a done-for-you experience, or a hands-on role?
- Am I willing to coordinate freelancers myself?
- Do I want ongoing support after my book is published?
Some of the self-publishing companies to avoid will promise a complete package, but offer limited editing, poor design, or no marketing at all. Others upsell you at every stage without delivering the quality your book deserves.
Understanding what level of support you need is key to finding a publishing partner that fits—and avoiding companies that overpromise and underdeliver.
3. Are You Hiring a Team or Piecing It Together?
Authors often fall into traps when they don’t fully understand who they’re hiring—or what’s included.
You have two main options:
- Assemble your own team using freelancers via Upwork, Fiverr, or Reedsy
- Hire a full-service company that manages the process end-to-end
Here’s the catch: many hybrid publishers operate in a gray area. They charge large upfront fees, take a cut of your royalties, and still may not provide access to your design files or publishing accounts. These are some of the most common self-publishing companies to avoid.
Before signing anything, ask:
- Do I retain all rights and royalties?
- Will I own my files and ISBNs?
- Are distribution accounts set up in my name?
If the answer to any of these is “no,” that’s a red flag.
4. How Involved Do You Want to Be in the Publishing Process?
Do you want to be involved in every decision—or hand things off to an experienced team?
Some authors love being in the driver’s seat. Others prefer to stay focused on their business while a trusted partner handles the details.
Ask potential service providers:
- Will I get to approve the title, cover, and pricing?
- Is coaching included, or just delivery of services?
- Will I learn anything during the process—or just receive a finished product?
At Book Launchers, we offer two paths:
- Platinum – Strategic coaching with editorial and marketing support
- Platinum+ – A near hands-off experience where we manage writing, publishing, and promotion
Flexibility matters—and it’s how you avoid working with self-publishing companies that box you into a rigid, cookie-cutter system.
5. What Does the Contract Really Say?
This is where many authors get stuck. If you don’t read the fine print, you could end up in a long-term agreement that limits your rights, royalties, or creative control.
Always review your contract carefully and ask:
- Do I own 100% of my rights and royalties?
- Will I receive all source files and assets?
- Are the distribution accounts in my name?
- What’s the exit policy if I want to leave?
Some self-publishing companies make it difficult or expensive to walk away, even if they’re not delivering on their promises. Protect yourself by understanding exactly what you’re agreeing to.
What’s the Real Cost of Self-Publishing?
Wondering how much it actually costs to self-publish a professional-quality book?
According to Reedsy, the average cost ranges from $2,000 to $6,000, depending on the level of editing, design, and marketing you invest in.
Yes, you can publish for less—but be cautious. Some of the self-publishing companies offer ultra-low pricing at the cost of quality, control, and results. Your book deserves better.
Final Thoughts: How to Avoid Self-Publishing Regrets
You only get one shot at making a strong first impression with your book. Don’t waste it by partnering with a company that doesn’t respect your goals, your rights, or your audience.
By asking these five questions, you can confidently filter out the self-publishing companies to avoid—and choose a team that supports your long-term success.
Want to work with a transparent, experienced, and strategy-focused team that’s helped hundreds of non-fiction authors succeed?
Talk to a strategist at Book Launchers today. Let’s make your book a tool for real impact—and long-term growth.
