How to Price a Non-Fiction Book for Sale on Amazon

Figuring out how to price a non-fiction book for sale is tricky business. You want a price point that is high enough that a reader knows the book is valuable, and that it opens you up to cross promotional opportunities. And, you want to be competitive so you don’t scare away your prospective readers.

As we discussed in why you shouldn’t price your book too cheap, the advice really varies on the subject.

To me, book pricing is one part art and one part science.

To figure out how to price a non-fiction book, first you want to know:

  • What is the ultimate goal of your book?
  • What are the distribution channels?
  • What formats are you printing in?
  • How many pages is your book?
  • And, what is the value you are offering to the reader?

By the way, Amazon’s really what you need to pay attention to as a self-published author. That’s where more than 80% of your book sales are going to come from, even if you have book store distribution. So really, you’re figuring out what’s going to make you stand out and keep that Amazon monster fat and happy.

But how do you figure it all out? Well, let’s take a look:

And, of course if this seems like a giant pain in the butt and you wish someone else would do it all for you, your Book Launchers membership includes pricing research and a price range recommendation. That’s just part of our service to help you write, publish and promote your book. We also do extensive category selection and keyword research.