Alec Hanson

Tags: Business, Real Estate, Marketing
Title: Bypassed: A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer
Publication Date: May 28, 2020
Social Media: LinkedIn, Facebook, Twitter, Instagram 

Book Description:

The real estate game moves fast and mortgage professionals need to keep up. As more and more home buyers sidestep local professionals in favor of online services, mortgage professionals dependent on referrals can be left with no business in sight. Seasoned mortgage pros and those entering the business for the first time need these critical secrets to maximizing success and generating new loan opportunities.

Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this action-oriented playbook, you’ll learn:

  • How to build vital brand visibility online to generate influence in your community.
  • Why just having a Facebook business page isn’t enough and how to harness the power of LinkedIn, Twitter, and Instagram so you don’t miss a lead.
  • The 10-step checklist you need to get more quality online reviews.
  • How to become a legendary lead master with proven systems designed to convert opportunities to sales!
  • The entire roadmap on how to create an unforgettable customer experience from the first call.

Social media marketing, successful campaigns, and brand building are simpler than you think. Put technology to work for your business and increase your digital visibility in easy steps. With these smart solutions, your traditional sales business will thrive in the new real estate landscape.

Author Bio:

Alec Hanson is a contemporary leader within the Mortgage Industry. Constantly striving to improve, he began his career in origination in 2004 funding over $85M and was named Rookie of the Year by Scotsman’s Guide. Every subsequent year Hanson landed on Scotsman’s Top 200 Originator list finishing his best year at $185M. From there Hanson began coaching and growing a successful branch network in Orange County with his peak year in 2010 funding over $1B at the branch level. Hanson has received HouseWire’s Rising Star award both in 2017 and 2019 and currently serves as Senior Vice President of Production for loanDepot for the Pacific Southwest Division overseeing approximately $4B in annual production. A dynamic coach and thought leader Hanson believes in leading and coaching within the trenches of the business, loves leading originators across the country, and is the author of loanDepot’s Modern Lending Playbook. A strategic and tactical tool designed to equip, train, and evolve the traditional mortgage professionals skill sets into the modern era. Alec is married to his beautiful wife of 14 years, Erica, and is the proud dad of Phoenix (8 years old) and Scarlett (5 years old). He can be found on IG rocking the #dadlife hashtag most nights and weekends.