Write, publish, and actually sell your non-fiction book.
Are you guessing your way through writing, publishing and marketing? Get weekly expert coaching, proven training, and a community of 900+ authors — all for less than one hour with a book coach.
Cancel anytime • No long-term contract • Instant access
Join the Non-Fiction Author Lab online community!
800+
Authors Helped
900+
Active Members
Weekly
LIVE COACHING
4.9 ⭐️
MEMBER RATING
The real problem
Most non-fiction authors stall in one of three places.
01
You’ve been writing for months — and you’re stuck
Random YouTube advice, half-finished drafts, no real momentum. You don’t need more information; you need a system and a deadline.
02
Publishing feels like a minefield
Cover designers, formatters, ISBNs, Amazon categories, KDP vs IngramSpark. One wrong move costs you months and thousands of dollars.
03
Your book is out — and crickets
You launched, sold 47 copies to friends and family, and now wonder if the whole thing was worth it. It is — if you market it right.
What is this?
An online community built for non-fiction authors
Whether you’re still writing, self-publishing, or marketing your book, you have a place here.
Active Community
Connect with 900+ like-minded authors in weekly discussions. Share wins, ask questions, and get real feedback from peers and experts.
Weekly Coaching
Live coaching calls with Book Launchers experts. Get personalized guidance on your book, marketing, and author business strategy.
Training Library
Step-by-step courses on writing, publishing, marketing, and building an author business. No guessing—just proven frameworks.
This isn’t another random Facebook group. It’s a structured path to author success.
Julie Broad
Founder
Shane Vigeant
Head of Digital Strategy
Sarah Bean
Marketing Expert
Elissa Graeser
Book Production Expert
Chad Sanborn
Pen to Paper Pro
Who’s behind this
Built by the team that’s published 800+ non-fiction books.
Book Launchers has been helping non-fiction authors write, publish and promote profitable books since 2017. Our founder Julie Broad is a #1 bestselling author, international speaker and the publishing expert behind the #NoBoringBooks method.
800+ authors successfully published
Featured speaker on TEDx, podcasts & summits
Trusted by entrepreneurs, coaches, and experts
Overall #1 Bestseller on Amazon
What You Get
Everything you need to turn your book into an asset.
One membership. One place. No more piecing it together from scattered courses and YouTube videos.
Get unstuck in 7 days or less
Weekly live group coaching with Book Launchers experts. Bring a problem, leave with a plan.
Publish without expensive mistakes
Step-by-step trainings on covers, formatting, ISBNs, Amazon, IngramSpark — every decision pre-vetted.
Sell books while you sleep
Proven marketing systems for ads, Amazon, podcast outreach, and email — built for non-fiction.
Build income beyond royalties
Author business strategy: speaking, courses, consulting, lead gen. Turn one book into a business.
Stay accountable, finally finish
A community of 900+ authors writing alongside you. Wins, deadlines, and friendly pressure.
Skip the $5,000 coach
Everything you’d get from a 1:1 book coach — plus a library and a community — for $99/month.
Member Results
Real authors. Real books. Real results.
#1 Amazon Bestseller
August 21, 2024
450+ reviews on Amazon
686k followers on TikTok
Featured on People.com
View book on Amazon
#1 Amazon Bestseller
October 13, 2026
“Two years that I was with book launchers I ended up having an audience of over 4,000 I think when I left I might have even been at 5,000 readers so Harness Your Inner CEO has propelled my career as an author currently I am in my second full book launch with a traditional publisher.”
— Becca Powers
www.beccapowers.com
View book on Amazon
Gold Medal Readers Views Award
September 4, 2025
“I appreciate the help, support, counsel, and professionalism of the BookLaunchers team. From my writing coach to the multiple rounds of editing, and through the marketing and book launch, everyone has been helpful and responsive.Thanks again to you and your team. I recommend BookLaunchers to anyone interested in creating their own book.”
— Jesse Hurst
View book on Amazon
#1 New Release
January 30, 2024
“Book Launchers was such a game changer. What really stands out to me about this team is their reliability and expertise they know their job very, very well and they respond quickly and they always deliver what they promise.”
— Katarzyna Dodd
www.katarzynadodd.com
View book on Amazon
2025 IAN Book of the year
January 9, 2025
www.financialepiphany.com
View book on Amazon
#1 New Release on Amazon
September 23, 2024
“I am constantly astounded at the quality of work y’all create for me. I can’t believe I was so lucky that sleepless night when I came across Julie’s videos and learned what I needed to know to make my book, and campaign, a success!”
— Mike Bedenbaugh
www.revivingourrepublic.com
View book on Amazon
Why $99/mo is a no-brainer
Compare the alternatives.
| NFAL Premium | Hiring a Book Coach | Figuring It Out Alone | |
|---|---|---|---|
| Weekly expert coaching | ✓ | – | – |
| Full publishing & marketing curriculum | ✓ | – | Maybe |
| Active community of authors | ✓ | – | – |
| Personal feedback on your work | ✓ | ✓ | – |
| Cost per month | $99 | $500–$2,000+ | $0 (+ years of mistakes) |
| Time to first win | Days | Weeks | Months or never |
Membership
Choose Your Level
Free
Get a feel for the community.
- Access to community discussions
- Connect with 900+ authors
- Ask questions to peers
- Limited training access Join free →
Premium
Everything you need to finish, publish, and sell.
- Weekly live group coaching calls
- Full library of step-by-step trainings
- Author business & marketing strategy
- Priority Q&A and feedback
- Monthly rewards for active members
- Access to 900+ author community
$99/month →
Cancel anytime · Instant access
VIP
The white-glove path to launch.
- 1:1 45 min Quarterly Call with a Book Launchers Expert (excl. Julie)
- Access to the Author Launch Kit
- 1 Book Launchers GOLD item (Ads Management, 5 Podcast Pitches, or Coaching Gold)
Cancel anytime · Limited spots
Is this right for you?
Built for committed non-fiction authors.
This is for you if...
You want to finally finish your book and stop procrastinating
You want to publish professionally without expensive mistakes
You want marketing strategies that actually work for authors
You want to build income and authority from your book
You want community support, accountability, and expert guidance
You’re serious about becoming a successful published author
Probably not if...
You want instant results with zero effort
You’re not open to feedback or improving your approach
You want a done-for-you publishing agency, not a learning community
You’re looking for fiction writing guidance
Get access immediatley
Training Library Highlights
Learn exactly what you need, when you need it. New trainings added regularly.
✨ New trainings added regularly based on member requests
Weekly Coaching Calls With Book Launchers Experts
Come with a question, leave with a plan. Our weekly calls are designed for real progress—whether you’re just starting or scaling your author business.
Hot Seats
Get personalized feedback on your specific challenges
Live Q&A
Ask anything and get expert answers in real-time
Launch Planning
Strategic support for your book launch timeline
Marketing Feedback
Troubleshoot ads, positioning, and book page issues
💡 You don’t need to be “advanced” to benefit. Whether you’re writing your first chapter or planning your fifth book launch, there’s always something to gain.
Get Rewarded for Showing Up
We believe consistency is the real secret to author success. That’s why we reward active members with monthly giveaways and recognition.
Access to Author Launch Kit
Our signature book marketing software
Marketing Templates
Proven copy and outreach scripts you can customize
1:1 Critique Sessions
Personal feedback on your book or marketing
Featured Author Spotlight
Get promoted to the entire community
💪 Because consistency is the real secret to author success.
FAQ
Got questions? We’ve got answers
I'm brand new to writing—is this still for me?
Absolutely! Many of our members started with just an idea. Whether you’re writing your first chapter or your fifth book, you’ll find value in our trainings, community support, and coaching calls. We meet you where you are.
What if I don't have a lot of time?
We get it—you’re busy. That’s why our trainings are designed to be actionable and efficient. Even 30 minutes a week can make a difference. Plus, all coaching calls are recorded so you can watch on your schedule.
Is this only about Amazon publishing?
No! While we cover Amazon strategies, our trainings and coaching also address other platforms, direct sales, speaking, thought leadership, and building a full author business. We help you go beyond just selling books.
Do I get access to trainings right away?
Yes! Premium members get immediate access to the full training library. Free members get access to select trainings. You can start learning the moment you join.
What do the weekly coaching calls go over?
Anything you need! Hot seats, Q&A, launch planning, marketing feedback, ad troubleshooting, positioning help—you name it. Come with a question, leave with a plan.
Can I cancel anytime?
Yes, no long-term contracts here. If Premium isn’t right for you, cancel anytime. No questions asked. We want you here because it’s helping you, not because you’re locked in.
Is this a course or a community?
Both! You get a supportive community AND a full library of step-by-step trainings. Plus weekly coaching calls for personalized guidance. It’s the best of all worlds.
What makes this different from free advice online?
Structure, accountability, and expert access. Instead of piecing together random YouTube videos, you get proven frameworks from professionals who’ve helped 800+ authors—plus a community to keep you moving forward.
Will you publish my book for me?
Non-Fiction Author Lab is a coaching and training community, not a done-for-you publishing service. However, we teach you everything you need to publish professionally, and Book Launchers offers full-service publishing if you want that option.
Can I start free and upgrade later?
Absolutely! Many members start with the free membership to explore the community, then upgrade to Premium when they’re ready for coaching and full training access. You can upgrade anytime.
Ready to Finally Make Real Progress on Your Book?
Stop wondering what to do next. Join a community of authors who are writing, publishing, and profiting—with expert guidance and proven strategies every step of the way.
Join Premium — $99/month
Join Free
Join free today. Upgrade anytime when you want coaching + full access.