Join Our Team as Our Course Builder and Online Marketing Specialist
Have you built successful online courses for professionals and entrepreneurs? Are you comfortable with WordPress and Thinkific? Do you love books and the authors who write them?
If you’ve answered yes to those questions, please keep reading.
We are Book Launchers. We help thought leaders and people with a powerful story write, publish, and sell impact-driven non-fiction books. Our goal isn’t just to help our clients get a book published. We help our clients create a great book they will be proud of for years AND we help them use their book as a tool to achieve their goals. To achieve that, we do a wide range of things to support our clients including website and social media auditing, email newsletter guidance, media pitching, speaking engagement support and pitching, and even look for and negotiate wholesale book sale opportunities. We build websites for our clients and we have a program for turning a book into an online course and that is where we need more support.
We’re looking for someone who can design and build courses with an eye to making the course experience amazing for the student as well as helping to ensure it’s marketable for the author.
We have brilliant folks on our team that you’ll work alongside to help our clients succeed. You will report directly to our Book Marketing Manager, and play a key role in creating success for our clients once their book is launched.
This role will begin part-time (~25-30 hours/week). As your work grows within our organization, the option to move to full-time will be presented to you.
To apply, please let us know what your favorite book from the last 12 months is, and why. And, please include a cover letter and resume.
What is your role?
In this role, you will be the Book Launchers in-house online marketing genius. You’ll be in charge of helping our authors sell books and courses online. You’ll start working with clients early in the process to audit their social media and websites, and then support them through those improvements (or build new websites for those at that level), all the way to setting up their book for sale on their website. When a client chooses to turn their book into a course you’ll work alongside them to build the course and set it up for sale. You’ll be an essential part of the marketing team supporting our clients in their journey to have an impact and sell their book. Our overarching goal is to be our clients’ first choice for book publishing success and help them get books in the hands of readers.
As a direct report to the Book Marketing Manager, you will be involved in every book launch. You’ll be a driving force behind our mission to be the choice for book publishing, not the alternative.
Specific Tasks Include:
1. Conduct social media and website audits for clients, and produce a report of recommendations and action items.
2. Build compelling and on-brand author websites for clients enrolled in that level of service.
3. Support Book Launchers to implement our book => course offering, and support clients to build the course in three phases. (utilizing WordPress and Thinkific platforms).
5. Strategize with clients on how to sell books from their own websites and in some cases, build the pages for them.
6. As part of the book marketing team, brainstorm ideas and identify opportunities to sell more books online.
7. Oversee and execute a social media strategy for Book Launchers, including creating content, engaging with followers and growing our overall social media network.
8. Update the Book Launchers website author roster page with upcoming books.
9. Participate in company meetings and brainstorming sessions, weekly reporting.
10. Support the book marketing team in their mission to help get books in readers’ hands – this may mean brainstorming strategy, analyzing social media platforms for clients, doing website audits, or creating some base level of content for clients.
11. Pursue training opportunities to learn more about copywriting, email marketing, social media, and online marketing.
You will enjoy a lot of freedom to create and control your day in this job, but please don’t think this job will be easy. We are a very lean team managing a growing roster of book projects in progress and in promotions. You will have a lot of tasks to complete in a short amount of time. But, in this role, you’ll learn a lot about book promotion and book publishing, online marketing, social media and you can easily uncover areas where you can expand your role with the company if you want to do that. In fact, we expect the person who will excel in this role to be someone who can grow with the company and be managing other people in the department in the future.
If this sounds like a perfect fit for you then you’re obviously someone special so we want to tell you why we’re worthy of your greatness.
Here’s the deal:
We are based in Los Angeles, but the team works remotely. The majority of the team is in California, but we also have team members in Colorado, Texas, and Michigan. Ultimately, we believe that you should not battle traffic if you don’t have to.
What unites us is a passion for quality and our clients’ success. Book Launchers founder Julie Broad started the company to support authors to succeed not just in creating the highest quality of book, but to also help authors sell those books to readers. She is a Top 20 under 40 award-winning entrepreneurs, an Amazon Overall #1 bestselling author (her first self-published niche non-fiction book actually topped the charts of all the millions of books sold in Canada on Amazon and was in the Top 100 print books sold for 45 days!), and she’s a recognized expert on self-publishing, branding and marketing (Book Launchers YouTube channel has more than 19,000 subscribers – and is definitely worth watching to get a feel for the company).
Most importantly, we’re growing and learning every day so working here is a fun adventure. If you want to know more about what we offer (including our health benefits, vacation policy and profit-sharing) and how to apply, please read all of the information here. Deadline for submission is June 7th, 2020. Starting salary for the part time role is between $30,000 – $35,000. Some preference will be given to candidates that can start right away as we would like to fill this role quickly.
PLEASE NOTE: This job is a MARKETING position. You should use the cover letter to show us that you know how to write copy that sells.
This position will be part-time (25 hours/week) to start but if full-time work is important to you – we can discuss a plan for expanding your role quickly to get you there. Of course, if you’re awesome, and you don’t want to be full-time we can work with you on that.
If this doesn’t sound right for you, but you know someone who would be perfect for this position, please pass it along and make sure we know who to thank if we hire them. 🙂
Please direct any questions to firstname.lastname@example.org – thank you.