Are you looking for a simple way to sell your ebook directly to readers?
Selling books direct is a hot topic in the publishing world, and I’m excited to share a fantastic new tool that makes it easier than ever: StoryOrigin. If you’re ready to explore this option and learn how to set it up, this guide is for you.
Rather watch the video? Here you go!
Table of Contents
Why Sell Your Books Direct?
Selling your books directly to readers allows you to:
- Collect valuable customer data like email addresses for ongoing marketing.
- Keep more profit by avoiding retailer fees.
- Build a stronger relationship with your audience.
If you’re wondering why selling direct is such a big deal, I’ve covered it in-depth in another video, which I’ll link to at the end.
What Is StoryOrigin?
StoryOrigin is a versatile tool for authors offering features like:
- Universal book links
- Beta reader management
- Newsletter swaps
- Review copies
- Audiobook review copies
And now, they’ve added a direct sales option for ebooks!
You can learn more about StoryOrigin and its features through our affiliate link.
Selling Ebooks Direct with StoryOrigin
To sell your ebook direct, StoryOrigin integrates with Lemon Squeezy, a payment processor that simplifies the process.
Why Lemon Squeezy?
- Handles sales tax: Lemon Squeezy acts as the merchant of record, taking care of tax collection and remittance.
- Ease of setup: It’s a no-code solution with various payment options in multiple currencies.
- Competitive fees: StoryOrigin authors get a discounted transaction fee of $0.30 + 5%.
If you’re already using payment processors like PayPal, Stripe, or Shopify, Lemon Squeezy might seem unnecessary. But for authors just starting with direct sales, it’s a great option.
How to Set Up Direct Sales on StoryOrigin
Here’s how I tested the process:
1. Create an Account
Set up an account on StoryOrigin and Lemon Squeezy.
2. Prepare Your Ebook Files
You’ll need a .MOBI file to sell your ebook through StoryOrigin. Here’s why:
- Kindle devices can’t directly open EPUB files. When you send an EPUB to a Kindle email, Amazon converts it into a Kindle-friendly format on their backend. However, for direct downloads, a .MOBI file is required.
- Side-loading EPUBs isn’t user-friendly for most readers, so providing a .MOBI file ensures compatibility.
3. Convert EPUB to .MOBI
If you don’t already have a .MOBI file, here’s how to create one:
- StoryOrigin Converter: StoryOrigin uses Calibre for a quick and easy conversion. Just upload your EPUB, and it will generate a .MOBI file for you in seconds.
- Vellum: If you use Vellum for formatting, you can output a .MOBI file in the generation settings.
- Kindle Previewer: Amazon’s Kindle Previewer also converts EPUBs to .MOBI. Simply drag and drop your EPUB file and export it as a .MOBI.
What If You Already Have a Payment Processor?
If you’re like me and don’t want another payment processor, you can still use StoryOrigin’s direct delivery feature. Here’s how:
- Process Payments Through Your Own System
Use your existing payment processor (e.g., PayPal, Stripe, or Shopify). - Automate Ebook Delivery
After payment, automate sending a direct download link to buyers via StoryOrigin.
My Experience with StoryOrigin
Setting up the direct sales feature was straightforward, but I hit a few snags along the way:
- File requirements: Not having a .MOBI file stalled me initially. Fortunately, the StoryOrigin converter made it easy to create one.
- Browser issues: I encountered some technical hiccups, so if you face problems, try switching browsers (Google Chrome worked best for me).
While I decided not to proceed with Lemon Squeezy (due to already having several payment processors), I can see the value for authors who want an all-in-one solution.
Is StoryOrigin Right for You?
StoryOrigin’s direct sales feature is ideal if:
- You’re looking for a simple, beginner-friendly solution for selling ebooks direct.
- You don’t want to manage tax collection or remittance yourself.
- You’re not already tied to multiple payment processors.
For authors with more advanced setups, you can still leverage StoryOrigin’s delivery tools without switching payment processors.
Final Thoughts
Selling ebooks directly to readers is a powerful way to grow your author business. StoryOrigin makes it easy to get started, whether you’re using their full suite of tools or integrating with your existing systems.
Want to learn more about why selling direct is worth the effort? Check out my video on why you should sell direct. If you’re also interested in selling print books directly, watch my guide on the Ingram Direct Share and Sell program.
Thank you for reading! If you’re ready to take the next step with your non-fiction book—whether it’s writing, editing, publishing, or promoting—we’re here to help. Explore our expert services and join a thriving community of over 60,000 subscribers at Booklaunchers.tv! Let’s work together to make your book a success.
