With social media feeds refreshing by the second, endless streaming content just a click away, and digital distractions at every turn, it’s easy to wonder:
Do people still read books?
If you’re an aspiring author or even a seasoned writer, you might worry that publishing a book no longer carries the weight it used to. After all, isn’t everyone glued to TikTok or Netflix these days?
But here’s the truth you don’t always hear:
Books are not just surviving—they’re thriving.
Yes, reading habits have evolved. People aren’t necessarily reading the same way they did ten or twenty years ago. But they are reading—and in many ways, the publishing world is more vibrant than ever.
In this article, we’ll explore five surprising reading trends that prove publishing is alive and well—and why now is an excellent time to write and release your non-fiction book.
Table of Contents
1. Audiobooks Are Driving a New Wave of Book Consumption
If you’re only thinking about print books when you ask, “Are people still reading?”, you’re missing a major part of the story.
According to the Audio Publishers Association, audiobook revenue in the U.S. has seen double-digit growth for over a decade. In 2023 alone, the industry saw over $2 billion in revenue.
More importantly, half of all audiobook listeners are under the age of 45, meaning a whole new generation is consuming books—but in a way that fits their lifestyle. They’re “reading” while driving, exercising, cleaning the house, or walking the dog.
What this means for authors:
If you’re writing a book today, consider creating an audiobook version. It not only expands your reach—it meets readers where they are. At Book Launchers, we regularly help authors create professionally narrated audiobooks to tap into this booming market.
2. eBooks Are Still Hugely Popular (Especially for Non-Fiction)
While print books remain strong, eBooks haven’t faded away—especially in niche genres like self-help, business, productivity, and personal development.
Amazon reports that over 70% of Kindle readers read at least one non-fiction book each month. With instant delivery, lower prices, and searchable content, eBooks are a go-to for readers who want answers now.
And let’s not forget Kindle Unlimited. It’s a powerhouse for getting your non-fiction book in front of motivated, high-volume readers looking for specific solutions.
What this means for authors:
Digital formats are still one of the easiest and most cost-effective ways to reach readers fast. When you self-publish an eBook, you open the door to a global audience—and tools like Amazon KDP make it easier than ever.
3. Readers Are More Purpose-Driven Than Ever
Today’s readers are highly intentional. They’re not just picking up books for entertainment—they’re choosing books that help them grow, solve problems, or inspire change.
In non-fiction especially, readers are asking:
- How can this book help me improve my business or career?
- Will this book help me overcome a personal challenge?
- What’s the transformation or takeaway?
This trend is especially clear in genres like:
- Health and wellness
- Entrepreneurship
- Productivity
- Mental health and mindset
- Parenting and relationships
What this means for authors:
If you have lived experience, a proven process, or expert insight, readers want what you have to share. The key is clarity—make it easy for readers to understand the value your book provides and the results they can expect.
4. Book Sales Have Increased—Especially for Indie Authors
Here’s a stat that might surprise you: The number of self-published books has grown by over 250% in the past five years, and readers are buying them.
According to Bowker and Statista, over 1.7 million books were self-published in 2022 alone—and a growing percentage of them are non-fiction.
Indie authors are no longer seen as “lesser than.” With professional editing, cover design, and marketing, self-published authors are creating high-quality books and building successful author businesses.
What this means for authors:
Self-publishing isn’t just an alternative—it’s a smart strategy when done well. You keep creative control, earn higher royalties, and reach your audience faster. At Book Launchers, we work exclusively with non-fiction authors to help you publish a professional-quality book that stands out and sells.
5. Younger Generations Are Reading—Just Differently
Despite the stereotype that Gen Z only consumes short-form content, research shows they’re still reading books—just in their own way.
A survey by Pew Research revealed that Millennials and Gen Z read more books per year than older generations, and they often prefer digital or audio formats.
They’re also more likely to follow authors on social media, share book recommendations online, and join virtual book clubs. For authors, that means more organic reach and more opportunities to build community around your work.
What this means for authors:
If you want to reach a modern audience, don’t just write the book—build a platform around it. Share your process on LinkedIn or Instagram, offer value through email newsletters, or host live Q&As to engage readers and grow your influence.
Final Thoughts: Do People Still Read Books? Absolutely—Just Differently
So, let’s put the myth to bed: people do still read books. They read them in different formats, for different reasons, and in more places than ever before. And most importantly—they’re hungry for real, practical, high-value content.
If you’re thinking about writing a non-fiction book, now is the time.
Whether you’re building your business, establishing your authority, or wanting to share your story to inspire others, the audience is out there—and they’re ready to read.
Need help writing and publishing a book that readers actually want to read?
At Book Launchers, we help non-fiction authors go from book idea to bestseller—with a process that’s strategic, supportive, and fully aligned with your goals.
Ready to write a book that builds your brand and grows your impact?
Talk to a strategist today and let’s bring your book to life.
