A book isn’t just a book. It’s an investment of time, energy, and money—and if you’re a savvy content marketer, it’s also the key to growing your business for months (or even years) to come. Your book material can be repurposed into valuable content that builds your brand, promotes your business, and keeps you visible to your audience. Stick around, and I’ll explain exactly how to make that happen!
This is a blog post summarizing a YouTube video on our channel over at Booklaunchers.tv. Head over to our channel to get 2 videos a week on how to write, publish, and promote your non-fiction book!
1. Turn Book Sections into Articles
Look for sections of your book that stand alone (500–1,000 words) and transform them into articles. These can be published on your website, guest blogs, or even in magazines. It’s a great way to establish credibility and draw more attention to your book.
2. Create Videos Based on Key Topics
Those same sections you identified for articles? They’re perfect for videos, too! Record yourself discussing those topics for YouTube, social media, or even your website.
3. Develop Presentations for Webinars or Speaking Engagements
Expand larger sections or chapters into full-fledged presentations. These can be used for webinars, conferences, or other speaking opportunities.
4. Repurpose Content into Podcast Episodes
If you’re a podcaster, sections of your book can become individual podcast episodes. Dive deeper into each topic to engage your listeners.
5. Share Tips as Social Media Posts
Find concise tips in your book and turn them into bite-sized Facebook, LinkedIn, or Instagram posts. Add a relevant image for maximum engagement.
6. Create Worksheets or Workbooks
Questions from your book can become actionable worksheets or even a workbook. Use these as free downloads to grow your email list or add value for your audience.
7. Host Live Videos Around Key Topics
Turn your book’s questions or tips into topics for livestreams. Go live on Facebook, Instagram, or YouTube to build deeper connections with your audience.
8. Make Resource Sheets
If your book recommends helpful tools, books, or professionals, compile them into a downloadable resource sheet. This is another great lead magnet or value-add for your audience.
9. Use Short Quotes for Tweets
Pull out memorable quotes or statistics from your book and turn them into tweets. (By the way, I’m @thejuliebroad on Twitter if you want to connect!)
10. Create Graphics with Quotes
Transform short quotes into eye-catching graphics for Instagram, Facebook, or LinkedIn. Canva.com makes resizing and designing these posts super easy.
11. Make a SlideShare Presentation
Turn your book’s best lessons into a SlideShare presentation. This can expose your content to a whole new audience, as some SlideShares rack up millions of views.
12. Design Infographics
Have data or visuals in your book? Turn them into infographics. These are highly shareable pieces of content for social media and blogs.
13. Incorporate Content into Newsletters
Repurpose sections of your book as content for your email newsletter. It’s an easy way to stay in touch with your audience while providing value.
14. Turn Your Book into a Course
This one’s my favorite! Expand your book into an online course by adding videos, worksheets, and extra content. A course can generate hundreds of dollars per sale—far more than royalties alone.
15. Use Your Book as a Lead Magnet
Offer your book as a free or discounted download to attract leads. Alternatively, bundle it as a bonus when someone buys your next book or service.
What About Repetition? Won’t My Audience Get Tired?
Worried about sharing the same ideas repeatedly? Don’t be. Even if some content overlaps, most of your audience won’t mind the reminders—and they may not have seen every piece of content the first time around. Look at marketing leaders like Gary Vaynerchuk, who repeats his core message with slight variations and still maintains a massive fan base.
Final Thoughts
Your book isn’t just a one-and-done product—it’s the foundation for months (or even years) of content that can grow your business and brand. From articles and videos to social media posts and online courses, the possibilities are endless.
So, what ideas do you have for repurposing your book content? Let’s discuss in the comments below!
And if you found this post helpful, be sure to check out 7 Reasons to Write a Book Besides Money—you’ll discover even more ways a book can benefit your business and personal brand.
This is a blog post summarizing a YouTube video on our channel over at Booklaunchers.tv. Head over to our channel to get 2 videos a week on how to write, publish, and promote your non-fiction book!
