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5 Things to Do Once Your Book is Published on Amazon

Congratulations! Your book is published on Amazon. This achievement puts you miles ahead of millions of aspiring authors. You’re clearly an action taker, but you are still facing an uphill battle.

The problem?

There are millions of other books on Amazon, and you have to stand out so readers find your book!

These days getting your book listed on Amazon is not enough to attract readers. You have a lot of competition.

The good news is that there are a few things you can do, for free, to help your book stand out once it’s published on Amazon.

A few are things you’ve probably done naturally, like get reviews, but the others are things many authors don’t know about or neglect because they aren’t sure what to do. Check them out below and get them scheduled into your to-do list THIS WEEK. And, if you want more tips to help you sell your book, make sure you’ve grabbed our Selling Your Book Gameplan – 8 Ways to Sell 1,000 Books for under $100.

5 Things to Do Once You’re Published on Amazon.

#1 – Reader Reviews

You know this one already, but it’s so critical it’s still number one.

Verified purchase reviews are the absolute best (you know, the ones from people who’ve bought your book)?

But, you need reviews no matter what, so you need to hustle and work to get them.

Amazon still allows authors to give a free copy of their book away in exchange for an honest review, so to kick start your book’s life on Amazon, give some books away and ask for reviews.

Reach out to clients, colleagues, and friends. Ask who is interested in reading your book and writing an honest review.

Now, to be compliant with Amazon’s rules, these people can’t be related to you or close friends, and of course the review needs to be honest.

Sounds simple enough, right?

The harsh reality of this is that even if you get a dozen people who agree to do this, you’re likely to see only three or four reviews. A lot of people will happily take that free book, but only about 20-30% of them will actually write the review.

Know that going in and plan to ask a lot of people so you can get ten or more reviews of your book on Amazon to start with.

How to Get Amazon Reviews

This is a good subject for an entire article, but briefly, what doesn’t work is writing mass emails. Nobody likes to me massed mailed today. Contact people individually and get a commitment from them. When you get that, in writing commitment, you can use that when you follow up as well.

My best success came from asking clients who were already raving fans of my work. I’d offer them a freebie in exchange for a review. I’d get that commitment via email, and then if I didn’t see a review after a month, I’d forward the original email to them with a little note asking how it was going with the book.

That worked for me … but, it was still work. Make no mistake, very few people will write a review of your book just because they want to. Most people need to be asked.

#2 – Submit Your Book to the Amazon Look Inside Program

Amazon’s Look Inside feature allows potential readers to sample the contents of your book without giving them access to the entire thing.

Some authors dislike this feature because you can’t select what pages to show as a preview – Amazon does it automatically. But, let’s face it, if a potential reader is looking at your book in a book store – you can’t control what pages they look at, can you?

It’s a great way for potential readers to sample the contents. If you’ve published a quality product, it will help them to decide to click the buy button! That’s what you want!

In this age of self-publishing there’s no quality control on what gets published (you saw the article on becoming an Amazon Bestseller, right?). That means customers will value the ability to sample even more. And, it’s critical that your book is of the highest quality possible.

This feature rewards the authors who invest in high quality publishing. So it’s a pretty cool marketing tool.

If you’ve submitted a Kindle version of your book, the LOOK INSIDE feature is automatically set up. But, if you haven’t submitted a Kindle version of your book, you’ll have to set it up. Go to “Search Inside! Publisher Sign-Up” to set it up. Following the instructions activates the LOOK INSIDE on your Books Main Detail page. The change will usually appear within seven to ten days after you do the content submission.

A couple of things you need to know about the LOOK INSIDE program:

  1. You have to have an ISBN number. Don’t know what that is? Here’s a quick video:
    The ISBN number needs to correspond exactly to the one you submitted for the Amazon catalog.
    Oh, and if you are a Canadian, here’s how to get your ISBN number for free.
  2. The content that you submit for the LOOK INSIDE program has to be identical to what is inside your book.

#3 – Create Your Author Page on Amazon Central

Your Author Page is just another place where readers can find you. It’s easy to set up and it’s FREE marketing … so take half an hour and get it set up right now.

You can use this page to upload extra pictures, a more extensive biography, and other details on your book. As you write more books, you can add those onto your author page as well.

If you don’t already have an Author Central account, you’ll need to set that up to create your author page. Once you do that, why don’t you come over to our Facebook Page, give us a Like, and let us know where to find you?

#4 – Promote Your Book Regularly

Run Amazon specific promotions at least three times a year to ensure that your book climbs the sales ranks on a regular basis.

Looking for ideas for what to do? Download our Book Selling Gameplan.

Many times readers are only seeing the books that rank the highest in each of the categories they are browsing, the books that ‘customers also bought’ and those ‘frequently purchased together’. As a result, you’re missing out on free marketing if your book is not climbing the sales ranks on a regular basis, and being purchased in conjunction with other books on Amazon.

#5 – Use Metadata and Keywords

Published on Amazon MetadataThere are a couple of great approaches to this. The first is to consider what key words you want associated with your book. The second is to think about the keywords that are popular and applicable to your book. Use these words in your book title, description and book listing keywords. Of course, if the keywords aren’t ACTUALLY in your book title you can’t include them (but, that’s a good reason to start planning your book marketing before you actually write your book!)

To help with this, there are a few resources you can consult. One is a book called ‘Let’s Get Visible’. This will help you understand the metadata, book categories and keywords so you can pick one that’s going to make the most sense for your book (of course, you can also have a call with your Client Care Specialist if you’re a Book Launchers client and we’ll help you with all of this too!).

Essentially, this requires research. You must take a look at the books that are already for sale, look at where they rank overall on Amazon and what categories they are listed in. If all the books in that category are ranking high overall on Amazon you’ve found a category where there are a lot of sales, but it will be tough to rank highly. You can check out the keywords of those books, but keep looking for an applicable category that is less competitive. Find a category where a few books are selling really well (less than 10,000 overall ranking on Amazon) but that the majority of the top books have a ranking over 100,000. This improves your chances of ranking highly in that category.

These five steps will help your book stand out on Amazon. The best part is that they are all free to do, you just have to invest a little time.

Becoming an Indie Author: The First Step in Writing a Book

The book is all done – it’s on Amazon and everything. I just need help selling it.

In my days as a branding and business sales coach for investors and new entrepreneurs, I helped a handful of indie authors with publishing and promoting their books. Often they just needed help with the first step in writing a book, but this client was in a slightly different situation. She’d already written and published the book through a ‘done for you’ service, and was surprised to discover that her book wasn’t selling. She believed that once it was on Amazon the sales would start rolling in.

She was mistaken. A month after hitting Amazon, she’d sold two copies.

There are more than 8 million books on Amazon.

Nobody is going to buy your book without you selling it. The problem many authors encounter is that they realize this AFTER their book is done.

Smart authors know the first step in writing a book is creating a plan to sell their book.

Most authors worry about distribution – getting their book on Amazon or in book stores. That is important but there’s so much more involved in selling a book than just having somewhere for people to buy it.

Before you even finalize the subject you are going to write about, you should do some research.

Consider:

  • Who will be buying your book? This is two parts – who is your ideal reader, and who is already reading books like the one you’ll write?
  • What books will you be competing with? This requires you to research the categories your book is most likely to fit in, and read some of the books that are tops in those categories. Then, you want to understand how you’re different and what need your book will fill that isn’t being filled right now. (This video will help you with this research.)
  • How will you market your book? Do you have a strong author platform to promote your book to right now, or will you be relying on other sources? What book is most likely to appeal to the people in your current platform or in the other sources you are connected with?

My client was in a pretty tough spot. Her book was not unique. It was very much like half of the books in the categories she fit in. It didn’t have any of her personality in it. She didn’t have a unique angle to use to market the book. And, she’d picked her cover from a bunch of templates to save money, which meant her cover didn’t stand out in a sea of thumbnails on Amazon.

She was never going to make her book competitive on Amazon with all the obstacles she faced.

She’d have to go back to the beginning and redo so much to sell anything on Amazon. So, our solution was to find other ways to sell her book so she could reach her business goals. She packaged the material in the book up as part of a workshop she was starting to offer and used the book to sell the workshop. She began focusing on women and immigrant groups in her city to offer the workshop, and after six months she was pretty close to selling 500 copies as part of the package she was offering. More importantly, she’d booked several workshops which made her a lot more money than she’d ever make from book sales.

Her Amazon sales continued to be abysmal, but by focusing on another strategy, she still achieved her business goals with the book. She could have done a lot better if she’d planned how to sell her book before she started writing.

Don’t let this happen to you – set yourself up from success from the start.

Book Launchers clients all begin their service with a platform and promotion planning call. This sets you up to reach your business goals with your book, helps you assess what categories will give you the best chance of success, and uncovers the best angle to take so your book is unique and saleable in the marketplace.

The First Step in Writing Your Book … Research and Consider the Following 8 Questions:

  1. Identify your primary goal for your book? What is secondary?
  2. Get clear on what makes YOU unique? It’s not just the area of expertise you’ll be writing about. Someone else has probably already written a book about the same thing. What experience or stories will you use to market the book?
  3. What Amazon book categories fit your book? How competitive are those categories?
  4. List the books you have read that are like the book you’d like to write. Now, research how they are selling? What makes them unique? How are they the same?
  5. Are there categories that you can list your book in that are popular (high sales volume) but not super competitive (not that many top selling books to compete with)?
  6. What is your current author platform? What will these folks want from a book you write?
  7. List the promotional strategies you’ll use for your book. Will the book you plan to write fit in well with the strategies?
  8. How much money, time and effort are you willing to invest after your book is launched to promote your book?

Armed with the answers to these questions, you’re now in a good position to start writing your book. You’ll be able to write a a great book with a unique angle. Small adjustments to the content will ensure that it fits into categories where your book will sell well and appeal to the audiences you can most easily reach. And, as a result of all this work, you’ll have a basic plan for selling your book – which you can build upon while you’re working on your book.

And, of course, if you want help with any of the steps along the way, let us know! We’re your professional publishing team … ready to help you!